Think about this question: why did you use a Amazon copywriter?
I am guessing your answer is one or more of the following:
- Because you wanted someone with sales writing experience
- You want someone who’s an authority in their field
- You do not have the time to do it yourself
- Your other efforts at DIY message have been under successful
- You wanted to make certain you got results
Every business owner knows they cannot be an authority in everything, and that’s why it makes sound economic sense to attract expertise as and when it’s required.
The job of your Amazon copywriter
Once you’ve provided your Amazon FBA copywriter with an in depth brief, does one know the things they’re doing?
Not many people do, and so let’s clear up the mystery.
For one, they do not simply vanish entirely as well as write; there is a lot more to it than that. They are going to spend a massive amount time getting to know:
- About you
- Your company
- Your customers
- Your style
- Your products and services
- Your voice and brand
- The way you wish to be seen by your market place
What’s happening in the market of yours
Once they have done everything, they’ll return to the initial brief of yours and, if necessary, challenge your aims and objectives, making suggestions on the way the project of yours can be improved.
Only once all that background research has been performed will they learn to write.
Every word they make use of will have been carefully thought through to be sure it’s appropriate, resonates with the audience and remains firmly focused on your customers’ needs.
The arrangement would have been carefully built to lead the reader with the benefits of your service and product and steer them to creating a purchasing decision.
- It’ll then be checked to make sure every word utilized adds value to the project.
- You see, there is an awful lot of work which goes into every Amazon copywriting work – a copywriter does not simply write.
- Showing the first draft
- Lastly, the first draft is ready. And despite everything you have just read, you’ll turn say: and round
- “Oh, I think it will sound better if you just… “
You’ll criticize the layout because it’s not what you’ve in mind, you’ll switch the wording since you believe it would seem much better another way, you will strip out all of the “yous” and change them for “we” altering the entire focus from the potential client of yours and placing it firmly on you and your business.
OK, the very first draft is less likely to be perfect and there will be a few changes that need making, but in general these will be extremely minor (unless obviously you forget to mention something in the original briefing).
The format, voice, 2nd person writing and strategy is all there for a reason – simply because experience has shown your copywriter that it really works. Remember they are the expert author in this particular partnership, not you.
Working with the right copywriter
Amazon copywriting takes time, and so don’t leave your search for a copywriter till the last second.
Shop around, obtain recommendations, read some internet sites and look at their portfolios and develop a brief list. Oh, by the way, a great copywriter can write anything, therefore if the portfolio of theirs does not show an instance of just what you’re trying to find, it does not matter.
When you have a brief list, provide them with a call and in addition have a chat
Invite them to meet with you so they’re able to get to know you also. Obviously the price has to be good for you, but clean professional Amazon copywriting costs – in case you want experience it will not be inexpensive. Remember you are hiring a professional so expect to pay professional fees.
It is likewise crucial you get on with them as Amazon copywriting is an extremely collaborative process. If you can’t stand the sight of them, it ain’t gonna work.
You observe Amazon copywriting is a great deal more than merely stringing several words together. It’s a lengthy, complex process which demands the attention of a pro. And so next time you work with your copywriter just think of what is gone into the job they produce & learn from them to know how writing can be used to persuade and influence the market of yours.